But not until 2010 did they release their first single under the name: “One”, an attention-grabbing epic whose Pharrell feature testified to the trio’s aim to conquer pop along with dance music. Barnum: “Always leave them wanting more.”Īll three DJs cut their teeth in the European progressive-house scene of the 2000s, and by 2007, they were informally calling themselves Swedish House Mafia. In the circus-like atmosphere of the EDM scene, they were living proof of an adage often attributed to P.T. Stockholm natives Steve Angello, Axwell and Sebastian Ingrosso only played as a trio for a few years, but they burned brighter than virtually any of their main-stage peers, perfecting a winning fusion of radio-ready choruses and earthshaking drops-and then pulling the plug at their peak. No artists represent the exuberance of the 2010s’ EDM boom quite like Swedish House Mafia.
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